Path to the EcoPrint Summit: Highlighting Sustainability Sentiment in Print
Research EcoPrint and Highcon form the basis of the initial report and first webinar as the countdown to the Summit begins EcoPrint, in partnership with Highcon, is highlighting the results of its recent survey on sustainability and print technology, as well as insights from the accompanying webinar in which EcoPrint’s Marcus Timson and Highcon’s Simon Lewis discussed the survey results.
The aim of the research was to gather meaningful data on the green policies, challenges, strategies, and future prospects of businesses within the print and production industries.
The findings revealed that while companies and individuals are often well-intentioned, the information available to those working to achieve their sustainability goals can be inconsistent, misleading, or uncertain, resulting in ineffective tools for businesses planning Net Zero targets.
Statistics Snapshot
70% are actively searching for alternative sustainable materials in their production
34% said that they are not familiar with all the sustainable technology on offer to them
22% of respondents cited a lack of information from within the print industry
26% note a lack of government direction
53% of companies expect their business to be making sustainability-driven decisions in five years’ time
62% of respondents would be interested in participating and/or attending an event 100% focused on sustainable print technology production
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Download the full EcoPrint Sustainability Survey and Report here.
Replay the Sustainability and Print Technology webinar here.
Listen to Part 1 of the EcoPrint Sustainability in the Print Industry podcast here.
Listen to Part 2 of the EcoPrint Sustainability in the Print Industry podcast here.
Register for the next EcoPrint Webinar focused on the need for an ‘eco standard’ here.
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Marcus Timson, co-Founder, EcoPrint, comments, “The drive to become a more sustainable and ethical business has been given fresh impetus during the global COVID crisis and more recently with the energy crisis. Becoming more sustainable is not just an ethical thing that is right to do, it is moreover a very sensible business decision as is borne out in the results of this survey.”
Simon Lewis, VP of Marketing, at Highcon Systems, adds, “Once upon a time, when there were no clear rules and no clear targets, taking discernibly sustainable actions was a reasonable source of competitive differentiation. To the 29 converter respondents who said that being sustainable is differentiating and helps win new customers, I am sorry to disappoint you.
That’s so last decade – unless you’re going to be at the absolute forefront. Yes, it was encouraging that slightly more people said that they would be more sustainable in their business because it’s the right thing to do. And some of those are the same people. But why are only ~60% saying that it’s right?!”
About the EcoPrint Summit
The EcoPrint Summit, scheduled to take place 6th – 7th June 2023 at Geneva Palexpo, is the only event 100% focused on sustainable print technology and production. The principal focus is for print service providers and converters to deliver an event that inspires action and influences positive change. This event is relevant for commercial, wide format, label and packaging printers and converters. Print technology providers will be in attendance as a critical part of the supply chain and technology providers for the print and packaging industries, as well as print buyers, brand owners, consultants, sustainability experts and media.